Personal URLs (PURLs)
Personalized Landing Pages & Response URLS
Personal URLs, sometimes called "PURLs", are the future of online marketing. Think of it as a personal website or microsite which is set up to supplement and capture direct mail or email campaign responses. A Personal URL can be customized using text, images, videos, or audio specifically targeting information for each person's needs or interests.
PURLs allow you to send a prospect to a URL such as:
Instead of having to create different versions of the message, save time simply by using the profiling attribute to personalize the URL.
Direct mail or email campaigns with Personal URLs will:
- Increase response rates
- Gain valuable information about consumers
- Manage customer relationships effortlessly
- Send qualified, real-time leads to sales teams
- Track and measure campaign responses in real-time
- Generate automated responses to your lead
Specialized Microsites for Email Marketing
Unlike a standard web pages, Landing Pages and Response URLs (a.k.a. Personalized URLs) and temporary “micro-sites” are created specifically with the intention of gathering information or, providing a call to action. Recipients are directed to the landing page from Direct Mail or an Email Blast. Again, with the right data and creative art, every Landing Page can be dynamic; ever changing the message, offer and graphics for each individual recipient. Most importantly, Landing Pages are an “interactive” campaign component; meaning that landing page can dynamically change the message, graphics and offer based on the actions and information the recipient enters into the page. And better yet, everything is trackable so you know exactly where your responses are coming from and how you acquired your data.