Mobile Messaging (SMS)
Text Message Marketing, Mobile Marketing Campaigns, Data Collection
A relative newcomer to the scene is a technology that isn't really new at all. “Short Messaging Service” or Text Messaging as it is commonly called, has been around since the early 1980s. Only recently (with the dramatic increase of cell phone usage) has Text Messaging become a valuable resource in the marketer’s toolkit.
Trackable Text Message Marketing
Text Messaging are “trackable” campaign components and are well suited for product / service reminders and notifications, and perform particularly well for generating impulse “call to actions” (i.e. “stop by our store between 12 - 5 for a 20% discount on your purchase”). Text Messages are quick and efficient in sending short bursts of information to the recipient.