Digital & Variable Printing

On-Demand Printer in Michigan, Personalized Postcards, Variable-Information Printing (VIP)

Digital print is the solution for short run or event driven projects. If you need Black & White Laser print , Short Run Color Brochures or complex, true Variable Data projects - we have you covered! One-to-one personalized messaging appeals to customers and prospects. Personalize name, images, content, and offers that reflect who they are and what they like or need. Tailor communication based on purchase history, lifetime value, demographics, geography or other specialized data.

Variable Data Printing (VDP)

Variable data printing (VDP) is a powerful technology through which individual printed pieces are customized according to the needs and interests of each recipient. Information can be as simple as name badges or certificates where variable data is printed in-line as text, or as complex as a direct mail campaign using personal data to tailor the text, imagery, color and overall design to each recipient’s interests.

With AOG's variable data printing solutions, effective personalized communication becomes not only a high response rate proposition, but also a cost-effective business strategy with attractive ROI.

You can also integrate cross-media tools such as a personal URL (PURL), an automatically-generated link to a personalized web page created for each recipient, to give him or her an easy and immediate way to respond to your message online. For more information on how to utilize your existing data or, acquire data, to optimize your variable data print campaign, give us a call, we’ll be happy to help you use one of the most effective marketing tools available.

We also offer unique finishes to help protect or enhance the appearance of your digital piece. The most creative and popular finish is our dimensional coating which applies a textured finish that mirrors the image; feel the waves in a picture of the water, feel the coffee beans and burlap sack they came in; the possibilities are endless and add a tactile feel that keeps your printed piece in the hands of the recipient longer giving you more time to get your message across.

Use variable data printing to increase your response rates on projects such as:

• Direct mail campaigns
• Cross-media campaigns
• Donor and member outreach
• Conferences and events
• Sales and promotions
• Surveys
• and more....

Take action now! or give us a call (248) 549-0150